Information is a wondrous thing; Google demonstrated that recently with Project 10 to the 100th and it’s the perfect illustration that having all the information doesn’t necessary mean you have the answers.
This leads to a problem, we have more information that we could ever want but there is less analysis than we need to make informed decisions. People with facts are no more informed than a planner with an excel table of TGI data.
Those in marketing know, or at least should know, that we need to turn data into useful information and along the way find a few ‘truths’. But surely another part of our responsibility is to pass information on to consumers in a way that they can easily analyse it.
Over a billion dollars was spent campaigning on the
No comments:
Post a Comment