Agencies pay an absolute fortune each year using the services of companies such as XTREMEADS. But with advertisers, and more often than not ordinary folk, placing TV ads on YouTube, Search “Cadburys gorilla”   and you’ll find 3500 posts of the ad in various formats and a few hundred spoofs…what does the future hold for those like XTREMEADS, or more importantly how will the development of YouTube, Flickr and any other free databases of adverts affect the way we in the industry look for inspiration and examples?